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Cool Toys (Which can have real business value)

By Marcus Smith, February 18th, 2010

I am all for technology – not for the sake of it, but only if I can see real value in how it can make things better and more efficient. The iphone has been one of these revelations for me, from been able to read the news to checking in to catch a flight without having to print anything. Another bit of technology that will change our households significantly is Microsoft’s “project natal” (http://www.xbox.com/en-US/live/projectnatal/). Natal will not be a revelation from a gaming perceptive for me as I could really care less about this side of it, but from a platform that can revolutionise the way I shop online, watch TV / DVDs, listen to music etc. The opportunities for this product are endless.

These products are not however what this post is about rather just a lead in to the real bit of techno gadgetory that I want to discuss.

A while back I had a mate send me over an eye-fi card from the states (http://www.eye.fi/). Eyefi is an SD card that you put in you camera which has built in wireless. This means that as long as I am in range of a wireless network I can be flicking images from my camera to shutterfly, facebook or even just my own Mac.
Right of the bat I know some of you are going to be saying “well why aren’t you using you iphone for that” and my response would be “because I want to take decent photos”.

I can see this being such an excellent tool. Businesses who have a social media marketing plan and do it should be all over technology like this. If you don’t have a social media plan talk to Mogul and they’ll get you on the right track.

The problem is Eye-fi is not available in NZ, however I have just lost my card (I think my 11 month old put it in the trash) and I am about to put in an order for a couple more. If any one would like me to grab them one at the same time let me know what type you want and I’ll get it over.


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