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Digital story telling

By Rod DrurycloseAuthor: Rod Drury Name: Rod Drury
Email: rod.drury@xero.com
Site: http://www.xero.com
About: Moved back to the Bay in 2009 as kids started school. Enjoying the balance of our Hawkes Bay lifestyle and community while being part of a team of over 70 talented people operating around the world. Commuting too many days a week but still get a buzz when landing back at Napier airport. If you're not already on Xero try it out for free at http://www.xero.com and save your self several hours a week.See This Author's Posts (119), October 29th, 2012

Over the last few months we've been working on a new 'hero' video for Xero.com.

We had to think about

1. How to present as a US company
2. Explaining the key benefits of a broad product
3. Appeal to both small business owners and accountants
4. Differentiate ourselves from the dominant and more corporate feeling incumbent in the US market

See what you think ...

Here's more info about the process. http://blog.xero.com/2012/10/new-video-by-adam-lisagor

For both businesses in Hawkes Bay marketing overseas and local digital marketers I hope this is a useful case study.

Posted in Success Stories | 2 Comments »

2 Responses to “Digital story telling”

1. 

   Paul Dutch
   14:05, 29.10.2012

   Yes.. very American looking indeed. Well done..
   And it makes Xero accounting software appear as “just another piece of software that anyone can use”. In this case a good thing, as I think most people view accounting software as a wild beast that only accountants can tame!

   I would change from Vimeo to Youtube though..
   Vimeo seems to very stubborn and not wanting to play nice, especially on Ipads.. And you seem to like your Ipads..
2. 

   George Miller
   08:19, 30.10.2012

   It’s awesome Rod. Quirky and cool. Adam Lisagor was at Webstock earlier in the year and was a huge hit. Is it as one-off or are you doing a few?

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