Over the last few months we've been working on a new 'hero' video for Xero.com.
We had to think about
- How to present as a US company
- Explaining the key benefits of a broad product
- Appeal to both small business owners and accountants
- Differentiate ourselves from the dominant and more corporate feeling incumbent in the US market
See what you think ...
Here's more info about the process. http://blog.xero.com/2012/10/new-video-by-adam-lisagor
For both businesses in Hawkes Bay marketing overseas and local digital marketers I hope this is a useful case study.