Fruitbowl - Fresh Ideas from Hawke's Bay

Advintage has been named as a finalist in the NEXUS awards – one of New Zealand’s leading marketing competitions.

“The Nexus Awards recognise excellence in creating the foundations on which measurable campaigns are based: strategic vision, innovation, customer and market insight, response-driven marketing tools and techniques, products or services that make the use of interactive one-to-one communication quicker, easier, or more insightful. “

We're pretty stoked. The other finalists are all major corporates or leading marketing agencies. We’re a family run wine shop in Havelock North with a staff of 8.  It’s classic David and Goliath stuff. And we have our friends at Jericho to thank.

Jericho owner Jeff Mann and his wife Nicola Heath drove the decision to enter the competition and deserve the credit for getting us over the line. We go way back with Jericho. Jeff and I have been mates since the third form and Advintage was Jericho’s first customer.

But that was then. Jericho has grown to become New Zealand’s preeminent email systems developer and is the digital partner for many of New Zealand’s largest companies.

We use their SmartmailPro product to send our bulletins and use Jericho built systems to manage all of our online operations. The radical content management system that Jericho developed for us in 2010 formed the basis for our NEXUS entry. It has revolutionised our world – giving us in-house, developer level control of our entire online systems. It’s breathtakingly easy for us to use. We love it.

The NEXUS winners will announced in February next year.

I’ll keep you posted.

Mac