The team at Tank have had the pleasure of working with Simply Squeezed on developing a product that has challenged and redefined the boundaries of the chilled juice category in New Zealand.
Simply Squeezed identified a market for chilled ‘juice-bar-like’ beverages that were made more accessible. This market was known to pay a premium for quality, fresh blends of fruit, vegetables and herbal extracts and, until now, could only get their fix through a juice bar.
SuperJuice has literally bottled your juice bar and people can now enjoy juice-bar-like blends in a single serve bottle through cafes, or at home with the 1 litre supermarket range.
There are five varieties, each featuring wild blends of fruit and/or veg and an impressive list of herbal extracts – Ginseng, Ginkgo, Echinacea, Acai, Guarana, Ginger, Wheat Grass and Barley Grass.
My favourite is Invigorate which has Carrot, Apple,Oranges and Ginger. Close in behind has to be Upbeet, yes with beetroot would you believe and it tastes bloody good!
You won’t miss the packaging which I’m sure you’ll agree has strong shelf presence (plug for an immensely proud team of designers here at Tank).