Fruitbowl - Fresh Ideas from Hawke's Bay

The team at Tank have been working with ENZAFoods for some months now on reinvigorating Fruit Hitz (Fruit Puree) and developing Cool Hitz (Fruit Freeze). These products are the real thing in terms of ENZAFoods’ unwaivering commitment to develop a product that not only tasted great, but was also healthy – no preserves, no artificial colours or flavours, gluten free etc, etc.

The packaging design work that Tank developed was research led as was the product flavours and formula – extensive on the ground taste testing took place with hundreds of children around New Zealand.

I have had Cool Hitz in our freezer at home now for some weeks and they are a real hit with the kids – both products will be great as school lunch box fillers.

They are progressively being rolled out through Supermarkets, with Fruit Hitz having nationwide presence from Monday through Countdown, Foodtown and Woolworths. Cool Hitz have been rolled out in northern NZ through Pak ‘n Save and New World and will no doubt start appearing increasingly down this way in weeks to come.

Check out packaging below;