Fruitbowl - Fresh Ideas from Hawke's Bay

Havelock North-based Upstart Magazine ‘The Kiwi Kids’ Mag With Everything!’ was named 2010 Magazine of the Year, Youth & Pop Culture category, at The Magazine Awards held in Auckland recently.

Publisher and editor, Susan Hoyle, was named Editor of the Year in the same category. The judging panel described Upstart Magazine as: “Fresh, fun and lively. Punches above its weight. Serves an important niche market, and this is recognised by the alliances it has established. Has a vision and purpose that demonstrates the power of magazines and the way they can create and enable change. It is making a real difference as an advocate for its readers.”

The judging criteria for Magazine of the Year included some pretty serious stuff: editorial positioning and content; commercial success; and design and presentation.

The judges also commented on Susan Hoyle’s performance as editor, saying of Sue: “Clever editing, a safe and readable magazine. Vibrant, interactive and stimulating. Perfectly pitched and managed by an obviously passionate and deeply involved editor. Full of energy – a reflection of its audience. Great work-life project and a positive role model for kids.

Go Sue - taking on the country's top magazines and editors from the heart of Wine Country!