This June, Simply Squeezed officially launched their ‘Orangeing’ campaign, developed by Tank to tell the story of the company’s complete obsession with bringing New Zealand the best-tasting chilled juice. Look out for the ads (featuring Simply Squeezed employees and partners) appearing in magazines and weekend newspapers over the rest of 2012. We've only shown you two ads here, the full series will be revealed in the coming months. As for the newly branded truck, it’s going to be hard to miss on the road!
The newly branded truck in all its glory - East Pier, Napier.
'Orange whisperer' ad in North & South magazine.
'Serious about taste' ad in North & South magazine.
Cake time - Simply Squeezed Sales and Marketing Manager Daryl Greentree.
Simply Squeezed Chief Executive sporting a TANK designed tee while presenting at the launch.
Orange grower Kevin, the hero of the 'orange whisperer' ad.
Simply Squeezed Quality Control Inspector Bruce, the hero of the 'serious about taste' ad.