Fruitbowl - Fresh Ideas from Hawke's Bay

SuperJuice locked itself in a phone booth, got a new uniform, put its undies on over its tights and has emerged fresher and punchier than ever! The three super varieties have a new and improved taste, with added super health benefits. While SuperJuice was undergoing its transformation, Tank developed a new visual identity and attitude to match. The bottle leaps off the shelf, and our integrated online, press and outdoor campaign light-heartedly encourages consumers to forgo the temptations of a meat pie in favour of a healthier diet. Claiming that even if you look 40, you'll feel 39 and a half, the all new SuperJuice is available in 350ml and 750ml bottles. Check them out in your supermarket chiller now or take a look here - www.superjuice.co.nz.