Fruitbowl - Fresh Ideas from Hawke's Bay

In a real-life learning exercise, branding concepts generated and developed by our design students are to be integrated into an arboretum.

Over the last few years, EIT’s School of Arts and Design has been progressively promoting a project-based approach to learning.

So we were delighted to work with the Guthrie-Smith Trust – they oversee the management of the arboretum at Tutira.

22 second-year Bachelor of Visual Arts and Design students worked within four teams. They created diverse concepts for buildings, educational material, sculptures, signage, logos and letterhead.

Elements of the students’ work will now be incorporated in branding the repository of tree species as an educational and recreational destination.

By taking on such projects, we are giving our students real-life experiences.  This encourages them to work collaboratively and flexibly, and that helps shape graduates to be  industry-ready.