Fruitbowl - Fresh Ideas from Hawke's Bay

According to our new Head of School, Arts & Design Dr Suzette Major “Marketing art really isn’t the same as marketing toothpaste!”

“The mentality doesn’t work,” says the arts marketing expert.  “Artists create for myriad reasons – it’s not just about money or the profit motive.  A lot of marketing stuff doesn’t gel, and you need to understand that to market it.”

Suzette is fascinated by connections and applications of business philosophy to creative endeavour without compromising artistic integrity.  Most of her career has been based on that field.”

Now she is keen to apply her 15 years of academic and business experience to assisting EIT graduates find their place in New Zealand’s flourishing creative industries.

Suzette sees this as a team goal and, with that in mind, she wants to harness the “phenomenal talent” of staff at EIT’s School of Arts & Design.

Part of her role, as she sees it, is to make the connections between EIT’s Arts & Design School and the arts and design industry.   She also wants to see the school establish a strong sense of its own identity.

And all of this, says Suzette, is a real adventure.  “It’s a challenging position that combines my strengths and my passion for arts and design.”

“The mentality doesn’t work,” says the arts marketing expert.  “Artists create for myriad reasons – it’s not just about money or the profit motive.  A lot of marketing stuff doesn’t gel, and you need to understand that to market it.”

Suzette is fascinated by connections and applications of business philosophy to creative endeavour without compromising artistic integrity.  Most of her career has been based on that field.”

Now she is keen to apply her 15 years of academic and business experience to assisting EIT graduates find their place in New Zealand’s flourishing creative industries.

Suzette sees this as a team goal and, with that in mind, she wants to harness the “phenomenal talent” of staff at EIT’s School of Arts & Design.

Part of her role, as she sees it, is to make the connections between EIT’s Arts & Design School and the arts and design industry.   She also wants to see the school establish a strong sense of its own identity.

And all of this, says Suzette, is a real adventure.  “It’s a challenging position that combines my strengths and my passion for arts and design.”