Because the helicopter reached Burton within a four-hour time frame, he was able to be given a drug which dissolved the clot before the worst damage from the stroke had compromised him.

Burton was the subject of a video produced by local production house Indelible that was shown at the Mid-Winter Sparkle Charity Fundraiser.  Burton’s story helped the Trust raise over $80,000 at the event.

We share the video here in hopes that those who did not attend the event might still be inspired to donate to the trust.

Local production company Indelible produced a 3-minute video for Cucumber Digital Solutions promoting their product Digidocs.  Digidocs makes paperless publishing a breeze and is already being employed by local governments and companies across New Zealand, with enquiries coming in from Australia and South Africa.

Pass It On is a website that is using the 2011 Rugby World Cup and other major events in 2011 to promote Kiwi businesses with an international profile worldwide. Specifically, it wants to get New Zealanders living outside of New Zealand to start talking about Kiwi businesses to their friends and collegues in whatever country they may reside in. The Pass It On website and the videos on it comprise a toolkit where people outside of New Zealand can learn more about specific New Zealand businesses.

Posting a video on the Pass It On website is an excellent promotional tool for Hawkes Bay businesses with an international profile. Pass It On gives businesses the opportunity to tell thousands of potential local and overseas clients about themselves all for the cost of producing a short video (you can post your video on the Pass It On website for free). The video will remain on the site until November of 2011.

Indelible has been added to Pass It On’s preferred network of video providers.   We look forward to helping other businesses tell the world about their products.  You can contact Indelible at 06 842 2383, or email us at info@indelible.co.nz.

For new companies, this approach of being a case study for a larger company is a great way to get known.  We do a few. It’s worth approaching some of your big suppliers if you think you have a good story to tell.

Well done Hamish and the team from Furnware.  Nice one.

Check it out – http://www.nytimes.com/slideshow/2010/06/29/travel/20100704-surfacing.html

Tuckbox is a fantastic range of kids clothing for 4 – 12 year olds – and it’s designed and distributed by local sisters right here in Hawke’s Bay.

Sisters Amy Nilsson and Soph Hansen come from Hawke’s Bay retail royalty – anyone remember Stitches (THE place to get your Holiday T back in the 80’s)? And Bob’s Jeans? And 95mph? That was their dad, Brian McAra. And mum Lorraine currently has Blue Moon in Havelock North.

The Tuckbox Winter 2010 collection is the label’s second season and to celebrate Amy and Soph hosted a Tuckbox event at Cape Estate last weekend – and it was a smash hit with the kids (and the mums)!

My own daughters are notoriously fussy shoppers – especially when it comes to pink! – but we came home with the navy blue and a red jersey dresses shown above (and 2 t shirts and 4 pairs of leggings – but I digress…). They were so popular that the little toads refused to take them off and wore them to bed!

Amy & Soph have just taken Tuckbox to the next level with the TUCKBOX online shop, which is very dangerous for an avid online shopper like me!

And if you like what you see, become a fan/follow Tuckbox on Facebook – http://bit.ly/dkD4X0

Congrats Amy and Soph, I am really stoked Tuckbox is going so well and keep the cool styles coming!

I was delighted to get their email this week.  I think this is a great local example of online marketing. Great offer, good copy, personalized, clear calls to action etc…

Nice work guys.

Congratulations guys.

Businesses looking to secure business in China must have a strong strategy before making the trip according to a report in the latest issue of The Profit – Hawke’s Bay’s business magazine.

The Profit interviewed Hawke’s Bay man Jim Poppelwell, who recently returned from a six year stint with a market and research consultancy in Shanghai.

Mr Poppelwell said because the market is so large that a product that appeals to a small niche market can be very successful.

“If their strategy takes this into account and marketing is targeted at the right people it could have great success.

A group of Hawke’s Bay businesses and organisations led by Venture Hawke’s Bay Bay are heading to Shanghai in mid August.

Hastings mayor Lawrence Yule is also attending.

Each day there will be a specific business sector focus including tourism, wine and food, specialised manufacturing, education and primary sector.

Also in the latest issue of The Profit is the launch of a new apple variety with innovative packaging; a multi-flight ticket suggested by entrepreneur Rod Drury; our regular expert columnists and a one-on-one interview with sportsgropund.co.nz founder Mike Purchas.

We also review the latest BMW; update you on major projects underway in HB and a business diary.

The latest Colliers Portfolio is also included in The Profit.

The Profit is posted to all businesses in Hawke’s Bay -if you would like an additional copy please contact Damon Harvey – damon@attn.co.nz

Not sure what the details of access are – nor whether there will be an appeal but it’s a day in the sunshine for the small guy!

Read more here – http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10637914