Fruitbowl - connecting Hawke's Bay businesses » Steve Moody

Sip. Savour. Design. Repeat.

Steve Moody — Mon, 16 Jan 2012 23:07:48 +0000

Tank Marketing and Design worked with No.5 Cafe & Larder in establishing their new brand identity. Sometimes a brand relies less on imagery and glossy paper, and more on language, type and sparing use of colour. No.5 demonstrates how a design concept can engage, direct and inform, subtly and effectively. The results speak for themselves and No.5 is expected to draw in the masses wanting to sip, savour and repeat.

Great Wine, Great Design

Steve Moody — Mon, 21 Nov 2011 21:49:36 +0000

With the help of Tank's practiced wine branding skills, family-owned vineyard, Petane Station have established a brand and just released their first wine. Elegant and sophisticated, the label exemplifies a quality new world wine whilst retaining an old world air. And with a gold medal to show for it, the wine is as good as the label!

Freshfields wins Grocers’ Choice Award

Steve Moody — Wed, 02 Nov 2011 01:48:50 +0000

Congratulations go to Freshfields for winning the Progressive Enterprises "Grocers' Choice Award" at the 2011 NZ Food Awards for their Apple Sauce. The lightweight packaging has made it a hit with the supermarkets, and the fact that it comes in four individual pouches means there is no waste – making it a hit with consumers. Plus, it's made here in New Zealand, it tastes great and has some kick-ass graphics courtesy of us, Tank Marketing. High fives all round!

We’ve got the Fever!

Steve Moody — Fri, 23 Sep 2011 01:12:51 +0000

Like most of Hawke's Bay, the Tank team have embraced Rugby World Cup Fever with gusto! And, being an internationally diverse lot, competition is alive and well in the office. Pity Steve will have to take down his little piece of the motherland before too long – he did such a great job!

Osawa Wines

Steve Moody — Mon, 05 Sep 2011 22:46:30 +0000

Osawa Wines produces varietals with the true enthusiast in mind. Their wines are exclusively available in top-end restaurants and selected specialty retailers in New Zealand and Japan. They required a design which evoked all of the unique characteristics of a prestigious brand. Tank were asked to design labels and packaging for their Prestige and limited edition, Winemaker's Collections.

We Love Ladybirds

Steve Moody — Wed, 24 Aug 2011 03:24:09 +0000

You may have seen these juices on the shelves by now - another example of some great packaging work coming out of TANK.

Clean, crisp, fresh and juicy, this packaging redesign brings together a range of delicious, organic, still juices, sparkling juice drinks and carbonates for the hotel, restaurant and catering sector. Sophisticated yet fun, they're designed to stand out in the fridge and encourage you to quench your thirst.

Tank loves snap!

Steve Moody — Mon, 15 Aug 2011 00:07:55 +0000

For a company that specialises in communication and design, we've been a bit tardy in showcasing our work to compatriots and Hawke's Bay businesses.

Did you know Tank work with four telecommunication companies in New Zealand? Well, the good folk at snap! got word of our marketing prowess. They're a Christchurch based broadband, mobile and calling company and are 'all' about customer service. What's more their 12,000 (and growing) customers love them. Tank were commissioned to re-invigorate what was a pretty boring techo brand. We have also been working on developing new propositions and running sales and branding programmes. The sales of recent months speak for themselves in term of the success.

Feeling thirsty?

Steve Moody — Thu, 02 Dec 2010 18:12:05 +0000

Another great piece of packaging design that has come out of Tank that is gracing the shelves of supermarkets nationwide.

Looks good. Tastes great. Give it a go!

Pantry must haves…

Steve Moody — Mon, 29 Nov 2010 20:04:01 +0000

Thought I should show off some packaging that has come out of Tank in recent weeks. These are now available through Foodtown, Countdown and Woolworths supermarkets nationwide.

Freshfields Apple Sauce

Freshfields’ Apple Sauce is everything but a ‘me-too’ proposition. 100% NZ Apples, preservative free, shelf stable was just the start. The product was to be made available in a never-seen-before box with four pouches, so consumers would always have fresh apple sauce on hand in their pantry. The packaging design needed to push the functional attributes of this product, leave no doubt as to what the product was, and as always command shelf presence.

Matapiro Estate Olive Oil

When Matapiro Olives developed their new blended extra virgin olive oil, they asked Tank for packaging that did justice to the positioning of this high quality, great tasting product. The design needed to work domestically and internationally, and needed to command shelf presence in a supermarket environment.

Sarah set to Xplore Tank’s brains

Steve Moody — Tue, 21 Sep 2010 02:14:19 +0000

Tank is very excited to announce the winner of the "Win our Brains for a Day" competition.

The winner is Sarah Valentine, from Xplore.net, with an impressive 43 votes!

The competition was open to anyone who visited our stand at the Business Expo, and proved to be a fantastic way of getting to know exactly what was on the minds of exhibitors and visitors alike. The thoughts ranged from morally sound ("Getting businesses to think more about their social and environmental responsibilities") to slightly odd ("A fish riding a bicycle"). The competition has also allowed us to open an ongoing conversation with heaps of new people through our Facebook page - we quadrupled our fans in the space of a week. (find us on Facebook 'Tank Marketing and Design')

We couldn't be happier with our winner - and look forward to finding out what the combination of a great brand and product (Xplore.net) and a day of Tank's thinking will create!

We'll keep you updated on what the collaboration produces.