Fruitbowl - connecting Hawke's Bay businesses » Cucumber

Measuring more than clicks

Cucumber — Fri, 19 Mar 2010 23:12:56 +0000

Two standout products which can provide yet another view of your site visitor activities is CrazyEgg (http://crazyegg.com/) and ClickTale (http://www.clicktale.com/). No longer do you need to have the on going debate about whether or not people scroll, you can figure that out easily. These tools enable you unclock all sorts of insights - HeatMap’s show where visitors click, and how far down they scroll, Link Analytics shows every interaction, hover, hesitation time, and Form Analytics reveals problem fields in online forms that cause visitors to leave.

Writing for the web

Cucumber — Wed, 13 Jan 2010 22:18:44 +0000

It’s an important part of design and communication that often gets over looked, left to the last minute and squeezed in at the end. It’s said that content contributes to 50% of the usability of a site, poorly written content making a site unusable and which no amount of good design can rescue. Useit.com (http://www.useit.com/papers/webwriting/ has some great resources covering many topics, from how to write inverted pyramid style to revealing how little users read.

Creating a Social Media Policy

Cucumber — Mon, 21 Dec 2009 01:00:04 +0000

Whether you are using social media or not chances are your employees or business partners are. One think to think about and put in place are some guidelines around social media usage. There are many ways that social media could damage your business, from the obvious to the not so obvious. Employees chatting about what they are working on or who they are meeting could provide valuable intelligence for competitors. Here’s a great collection of social media polices from around the world to get you started (http://itpromarketer.com/2009/12/social-media-policies-113-organizations/).

Augmented Reality Arrives

Cucumber — Thu, 10 Dec 2009 22:30:34 +0000

This takes some understanding. The new iPhone 3GS model comes three features, a compass, GPS chip and a video camera, which, when combined, create something truly incredible. These three features allows the iPhone to know where you are and in what direction you are pointing the phone. Applications can be created which associates data with your position and direction and overlays this on real images. And here's one example, the Nearest Tube (http://www.youtube.com/watch?v=5fZk0HaIs4s)